Project
3M Duct Tape
Type
Advertising
Outdoor Design
Summary
An advertising campaign to generate more sales and establish brand loyalty through clever and fun advertising of 3M’s duct tape. Extreme activity is used as a primary communicator of the concept.
Tools
Adobe Photoshop
Part
01
Process
Concept and Execution
Concept
Extreme activities allow for immense exaggeration to be used in the imagery. The hyperbolic nature of these advertisements are used to give the viewers confidence in 3M’s duct tape.
